Having recently helped promote a workshop on Facebook and LinkedIn, it was interesting to have some feedback on our main topic of marketing. Although not universally popular, it is necessary if you want potential and existing clients to know what you do and whether what you offer has changed.

[Photo by Merakist on Unsplash]
How can clients find you?
So, what is marketing? According to Oxford Dictionaries, marketing is “the activity or business of promoting and selling products or services, including market research and advertising”. CIM, the Chartered Institute of Marketing, defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This may sound somewhat cold and calculated, but, unless you are translating as a hobby, you presumably need a strategy to make this your career.
Do you know your market?
If you have professional experience or qualifications in a specific subject, besides languages, this could be your main source of work. Do you know the clients who would benefit from translation in this field? Where are they based? Could you work for them directly? If you don’t have any specialist experience, do you have any hobbies or interests that you could develop into a specialism? Do you work for agencies? If so, are you happy with the projects on offer and the rates paid? How can you change this, if you’re not happy?
Do you have a website? If not, how do you communicate to potential clients about what you do? Can they find you on a professional database, such as that of the ITI (Institute of Translation and Interpreting) (https://www.iti.org.uk/find-professional-translator-interpreter.html) or CIOL (Chartered Institute of Linguists) (https://www.ciol.org.uk/find-a-linguist)? Do you have a blog? Do you use social media? Do you network with colleagues? Do you attend trade shows and conferences?

[Photo by Mariia Shalabaieva on Unsplash]
So many questions, so little time
If this all seems overwhelming, take some time to reflect on whether you are happy in your work. If something could be better, do something to change that. There are so many opportunities to improve your situation. You may also find you enjoy particular projects and want to increase your work in that area. If so, tell your client how much you enjoy what they do and how you like being part of their team.
Meanwhile, if you want more expert advice, ITI’s Western Regional Group (https://www.itiwrg.org.uk/news.php) will be holding its Members’ Day on Saturday 15th November. Here, Sara Witham of Evil Empire Marketing (https://evilempire.co.uk/) will offer you some answers on how to market yourself. If you have any ideas and wish to share them, please drop me a line in the comments.




















